Skills & Competencies for Media Product Development Manager

Media Product Development Manager job profile

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JOB SUMMARY for Media Product Development Manager

Manages the media product development team.

JOB RESPONSIBILITIES for Media Product Development Manager

Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff.

Media Product Development Manager SALARY RANGE

BASE 50%
$98,760
TOTAL 50%
$98,760
Job Level
M03
Job Code
MM18000100
Education/Degree
Bachelor's Degree
Reports To
Top Management

Media Product Development Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Media Product Development Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for Media Product Development Manager

1 Industry Competency – New Product Development
Proficiency Level -3
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Describes engineering processes used in product development activities.
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Level 2 Behaviors
(Light Experience)
Assists in handling brand maintenance and overseeing new projects.
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Level 3 Behaviors
(Moderate Experience)
Analyzes the test of new physical products to identify possible improvements.
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Level 4 Behaviors
(Extensive Experience)
Creates valuable documents to be used in the concept phase of new product development.
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Level 5 Behaviors
(Mastery)
Advocates for new technologies and methodologies to optimize the product development process.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

5 general skills or competencies (Job family competencies) for Media Product Development Manager

1 Job Family Competencies – Competitive Environment
Proficiency Level -3
Skill definition-Ability to gather, analyze, and communicate information about the competitive business market.
Level 1 Behaviors
(General Familiarity)
Explains the importance of the competitive environment in identifying competitions' strengths and weaknesses.
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Level 2 Behaviors
(Light Experience)
Records all differences between your products and competitors.
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Level 3 Behaviors
(Moderate Experience)
Executes new and effective marketing tactics to increase sales in a competitive environment.
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Level 4 Behaviors
(Extensive Experience)
Formulates new and effective methods of increasing sales in a competitive environment.
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Level 5 Behaviors
(Mastery)
Develops innovative solutions to meet or surpass the competitions.
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2 Job Family Competencies – Creative Management
Proficiency Level -3
Skill definition-Producing and managing creative concepts to optimize and integrate marketing strategies to improve business processes and functions.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and importance of creative management.
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Level 2 Behaviors
(Light Experience)
Logs common issues on creative management to prevent mistakes.
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Level 3 Behaviors
(Moderate Experience)
Interacts with the teams to communicate on the progress of the creative process in the workplace.
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Level 4 Behaviors
(Extensive Experience)
Formulates creative approaches to innovate process.
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Level 5 Behaviors
(Mastery)
Develops creative and high-quality change management solutions with high-impact results.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Media Product Development Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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2 Core Competencies – Prioritization
Proficiency Level -4
Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Explains steps when prioritizing tasks in the workplace.
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Level 2 Behaviors
(Light Experience)
Identifies tasks on the to-do list based on deadlines, client expectations, or coworker requests.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates expertise in juggling varying priorities and using resources to complete more tasks.
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Level 4 Behaviors
(Extensive Experience)
Evaluates a complex project to break it down into monthly and weekly goals.
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Level 5 Behaviors
(Mastery)
Leads brainstorming to prioritize project milestones and accomplish tasks strategically.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

Summary of Media Product Development Manager skills and competencies

There are 1 hard skills for Media Product Development Manager, New Product Development.
5 general skills for Media Product Development Manager, Competitive Environment, Creative Management, Market Research, etc.
8 soft skills for Media Product Development Manager, Planning and Organizing, Prioritization, Project Management, etc.
While the list totals 14 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Media Product Development Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Prioritization, and be skilled in Project Management.

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